Decatur, Ala. – Mountain Dew, through its local Alabama bottler Buffalo Rock has been named a presenting sponsor of the new Alabama Bass Trail Tournament Series set to launch in 2014.
“Mountain Dew and its one-of-a-kind flavor is a perfect match with the Alabama Bass Trail Tournament Series,” said Kay Donaldson, program director for the Alabama Bass Trail. “Anglers have to rise early and stay focused throughout the day, and Mountain Dew can help fuel the drive to win. We look forward to having the product available for our partners, competitors, and fans.”
The Alabama Bass Trail Tournament Series gets underway February 1, 2014. The 10 lake team-style tournament series will be held on the lakes of the Alabama Bass Trail with the championship taking place on the 11th lake. As part of the agreement, the Alabama Bass Trail will feature Mountain Dew on all tournament related advertising, website, social media channels, and collateral materials.
David Miller, GM Marketing from Buffalo Rock, stated “The core Mountain Dew consumer is an avid outdoors person and fisherman and this partnership will resonate very well with them. We want to bring the Mountain Dew consumer closer to the activities and lifestyle they enjoy, and sponsoring the Alabama Bass Trail Tournament Series will help us to do that. We are excited to support a very worthwhile local Alabama endeavor that will promote that outdoor lifestyle.” Mountain Dew is no stranger to the world of fishing. The popular soft drink is also a national partner with Bassmaster.
For more information on the Alabama Bass Trail Tournament Series, call Kay Donaldson at 855.9FISHAL.