Jack’s Named A Presenting Sponsor of the 2018 Alabama Bass Trail Tournament Series

October 16, 2017



CONTACT: Kay Donaldson, Program Director

PHONE: 256.350.3500 / 855.9FISHAL


 Jack’s Named A Presenting Sponsor of the 2018 Alabama Bass Trail Tournament Series

Decatur, Ala. (October 16, 2017) – The Alabama Bass Trail announced today that Jack’s will be a presenting sponsor of the 2018 Alabama Bass Trail Tournament Series (ABTTS).

Under the terms of the agreement, Jack’s will have a large presence during the ABTTS pre-tournament meetings and at the inaugural Alabama Bass Trail Open Tournament, offering specials to all Alabama Bass Trail teams. The Alabama Bass Trail will feature Jack’s on all tournament related advertising, website, social media channels, and collateral materials.

“At Jack’s, it’s no surprise we’ve grown used to greeting early morning anglers with a hot breakfast, especially because one of our locations even has a boat dock drive-thru,” said Jack’s Vice President of Marketing Jake Taylor. “Partnering with the Alabama Bass Trail makes perfect sense. The Alabama Bass Trail is a professionally branded southern sporting series made up of folks who live, work and play in the same communities as Jack’s. We love the opportunity to provide quality food for folks who love quality fishing, both favorite local Southern pastimes.”

The 2018 ABTTS will be held on eleven of the lakes of the Alabama Bass Trail beginning February 17, 2018, with the championship tournament to be held on October 26-27, 2018. Sanctioned by BASS (Bass Anglers Sportsman Society), the ABTTS contains two divisions: North and South. Each division is made up of five tournaments on five different lakes. The maximum number of boats for each tournament is 225. Teams must fish in all five tournaments in their respective division. Hosted by the Gadsden Parks and Recreation Department, the championship tournament is set for October 26-27, 2018, on Neely Henry Lake. The winning team of the championship walks away with a fully rigged bass boat valued at $45,000, and there is a $5,000 bonus cash prize for Angler of the Year and $2,500 for runner-up Angler of the Year. According to Alabama Bass Trail Program Director Kay Donaldson, over $566,000 in cash and prizes will be awarded when the Alabama Bass Trail Tournament Series wraps up its season in 2018.

“We are honored that Jack’s chose to partner with the Alabama Bass Trail Tournament Series for 2018,” said Donaldson. “It’s obvious when you visit one of their locations or watch one of their television commercials that they are engrossed in all things southern and I can’t think of anything more southern than bass fishing. This is a partnership that our staff and our anglers can really sink their teeth into.”

For more information on the Alabama Bass Trail and the Tournament Series, call Donaldson at 855.9FISHAL or visit

About Alabama Bass Trail

The Alabama Bass Trail is a program of the Alabama Mountain Lakes Tourist Association. Its mission is to promote Alabama as a year-round fishing destination, to preserve natural resources for generations to come, and to educate high school and college-aged students to be good stewards of natural resources. The 13 bass fishing lakes consist of Lake Guntersville, Wheeler Lake, Pickwick Lake, Lewis Smith Lake, Neely Henry Lake, Weiss Lake, Lake Martin, Lay Lake, Logan Martin Lake, Lake Jordan, Alabama River, Lake Eufaula, and the Mobile-Tensaw River Delta. For more information, visit

About Jack’s Family Restaurants

Founded in 1960, the Jack’s® brand arrived in the South when the first Jack’s® restaurant was opened in the city of Homewood, Alabama.  Today Jack’s® operates more than 140 locations in 4 states. To learn more about the Jack’s® brand, please visit the Jack’s® brand website at or follow us on Facebook ,  Twitter , and Instagram.