Black Rifle Coffee Company Named Premier Sponsor of the Alabama Bass Trail Tournament Series and 100 Series

December 9, 2020


CONTACT: Kay Donaldson, Program Director

PHONE: 256.350.3500 / 855.9FISHAL


Decatur, Ala. (December 8, 2020) – The Alabama Bass Trail (ABT) is pleased to announce Black Rifle Coffee Company has been named a premier sponsor of the 2021 ABT Tournament Series and inaugural 100 Series.

Under the terms of the agreement, Black Rifle Coffee Company will be the exclusive sponsor of the on the water live coverage, and at select events, representatives will be handing out fresh coffee during morning takeoffs. The Alabama Bass Trail will feature Black Rifle Coffee Company on all tournament related advertising, website, social media channels and collateral materials.

Black Rifle Coffee Company is a veteran-owned and operated business serving premium coffee. The company imports high-quality coffee beans from Colombia and Brazil and roast five days a week at facilities in Manchester, Tenn. and Salt Lake City, Utah. For more information, visit

“It is an honor to work with the great people at Black Rifle Coffee Company whose mission is to serve coffee and culture to people who love America. They have an unwavering commitment to support veterans, law enforcement and first responders and I believe this message resonates with many anglers of the Alabama Bass Trail,” said ABT Program Director Kay Donaldson.

The 2021 Alabama Bass Trail Tournament Series will be held on eleven of the lakes of the Alabama Bass Trail beginning February 20, 2021. Sanctioned by BASS (Bass Anglers Sportsman Society), the ABTTS contains two divisions: North and South. Each division is made up of five tournaments on five different lakes. The maximum number of boats for each tournament is 225. Teams must fish in all five tournaments in their respective division. Hosted by the Chamber of Commerce of Walker County, the championship tournament will be held October 22-23, 2021, on Lewis Smith Lake. Each regular season tournament features a $10,000 guaranteed first place prize and pays 40 places totaling over $47,000. The no-entry fee championship will feature a $100,000 payout with a first-place prize of $50,000. There is also a $5,000 bonus cash prize for Angler of the Year and $2,500 for runner-up Angler of the Year. Registration is closed for the 2021 ABTTS, with all 450 of the available boat entries in the north and south divisions selling out in a record 25 minutes.

The Alabama Bass Trail 100 Series will make its debut January 9, 2021 and will be held on three of the Alabama Bass Trail lakes. Attracting professional and amateur anglers from across the United States, the new three tournament series features a $25,000 first place prize and pays 20 places totaling $100,000. Registration for the 100 series sold out in two days of registration opening.

ABT Tournament sponsors include Phoenix Bass Boats; Bill Penney Toyota; Alabama Tourism Department; America’s First Federal Credit Union; Academy Sports & Outdoors; Garmin; T-H Marine Supplies, Inc.; Alabama Power Company; Buffalo Rock, Inc.; Jack’s; Wedowee Marine; Lews Fishing;; Power-Pole; Big Bite Baits; YETI; Zone Repellents, Buck N’ Bass, Anheuser-Busch, Black Rifle Coffee Company and Hydrowave. Angler’s Channel will film and produce the Alabama Bass Trail television series for Fox Sports Southeast and Southern Stream Live will continue the live-streaming and video production services.

For more information, call Donaldson at 855.934.7425 or visit

About Alabama Bass Trail

The Alabama Bass Trail is a program of the Alabama Mountain Lakes Tourist Association. Its mission is to promote Alabama as a year-round fishing destination, to preserve natural resources for generations to come, and to educate high school and college-aged students to be good stewards of natural resources. The 13 bass fishing lakes consist of Lake Guntersville, Wheeler Lake, Pickwick Lake, Lewis Smith Lake, Neely Henry Lake, Weiss Lake, Lake Martin, Lay Lake, Logan Martin Lake, Lake Jordan, Alabama River, Lake Eufaula, and the Mobile-Tensaw River Delta. For more information, visit