Bill Penney Toyota Becomes Official Vehicle Sponsor for the New Alabama Bass Trail

March 6, 2012
Official Alabama Bass Trail Truck

Decatur, Ala. – The Alabama Mountain Lakes Tourist Association is proud to announce that Bill Penney Toyota is the official vehicle sponsor of the Alabama Bass Trail, a new program featuring 11 premier bass fishing lakes located throughout the state of Alabama.

Official Alabama Bass Trail Truck

As part of the sponsorship, Bill Penney Toyota will supply the Alabama Bass Trail with one specially-equipped 2011 Toyota Tundra with a bed cover. The vehicle features a 5.7-liter V-8 engine (made in Alabama at the Toyota Motor Manufacturing Plant) with flat peak torque curve and good fuel economy, 381 horse power, a double cab, max towing ratings, and added Trailer-sway control. Sporting the Alabama Bass Trail name and logo, the vehicle will be used to promote bass fishing in Alabama and the 11 bass fishing lakes and to transport supplies to the conservation/education events in partnership with the Alabama Student Anglers Bass Fishing Association as well as consumer boat and fishing shows scheduled annually.

“As a third generation, family owned and operated business who has been serving Huntsville/Madison County’s automotive needs since 1967, we take pride in Alabama and in preserving the community and outdoor environment that surrounds us,” said Zack Penney general manager for Bill Penney Toyota. “The Alabama Bass trail is a perfect way to attract visitors to the state and to encourage locals to appreciate and utilize the lakes across the state. As Alabama’s oldest Toyota dealership, we are proud to sell vehicles that anglers can depend on when they need right equipment to explore the beauty and nature Alabama has to offer.” For more information on Bill Penney Toyota, visit

“The Alabama Bass Trail is excited to have Bill Penney Toyota on board to help with the mission of the Alabama Bass Trail,” said Program Director Kay Donaldson. “The partnership will not only showcase the Tundra, which a great fit for anglers with its strong powertrains, spacious cabs and excellent towing ability, but will aid in our mission to promote the great fisheries in Alabama and to engage young anglers in the sport of fishing through conservation and education.”

The Alabama Bass trail is a program of the Alabama Mountain Lakes Tourist Association. Its mission is to promote Alabama as a year round fishing destination, to preserve natural resources for generations to come, and to educate high school and college aged students to be good stewards of natural resources. The 11 bass fishing lakes consist of Lake Guntersville, Wheeler Lake, Pickwick Lake, Lewis Smith Lake, Neely Henry Lake, Lay Lake, Logan Martin Lake, Lake Jordan, Alabama River, Lake Eufaula, and the Mobile-Tensaw River Delta.  For more information, visit

About Alabama Mountain Lakes Tourist Association (AMLA)

AMLA is a nonprofit organization dedicated to the promotion and development of the travel industry within the 16 northernmost counties of the state.  It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, counties, golf courses, restaurants, tour operators, accommodations, vendors, financial institutions and individuals.  Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available from the AMLA by calling 800.648.5381 or by visiting their web site at